Digital marketing refers to all online strategies used to promote a business. It includes channels like social media, email, SEO (search engine optimisation), and paid advertising on Google and Meta. These tools help businesses connect with the right audience, increase visibility, and drive results online

SEO (Search Engine Optimisation) helps your website show up when people search online for products or services like yours. By improving your search rankings, SEO increases visibility, attracts more qualified traffic, and builds long-term brand awareness without needing to pay for every click.

Success in digital marketing depends on your goals, and those look different for every business. Whether you're aiming to grow brand awareness, generate leads, increase sales, or build a community, the right metrics will reflect that.
We work closely with our clients to define what success looks like for them, then use key performance indicators (KPIs) such as website traffic, conversions, engagement, and visibility to track progress. Regular reporting and refinement ensure we stay on track and keep delivering meaningful results.

Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to connect with your audience, share your brand story, and drive traffic to your website. A strong content strategy builds community, earns trust, and encourages people to take action — whether that’s visiting your site, making a purchase, or booking a call.

 Because that’s where your customers are. People are searching, scrolling, and shopping online every day. Digital marketing puts your business in front of the right people at the right time – building visibility, generating leads, and helping you grow in a measurable way.

Posting frequency depends on your audience and the platform, but consistency is key. Aim to post regularly (e.g. 3–5 times per week) to stay visible and relevant. Testing different posting schedules helps identify what works best for your brand and audience.

A great digital marketing agency helps your business grow faster, with more clarity and confidence. Backed by a team of experts across strategy, SEO, Google and Meta advertising, content, and analytics, agencies bring the structure, insights, and execution needed to get results. At Digital Influence, we don’t just run campaigns – we work in partnership with you to deliver measurable outcomes that matter, not just vanity metrics.

Digital marketing helps small businesses compete in a crowded market. It allows you to reach your ideal customers cost-effectively, build trust online, and drive consistent leads and sales, even without a massive budget. From local SEO to social media content, we help small businesses punch above their weight.

When set up with the right strategy, absolutely. Google Ads allow you to reach people who are actively searching for your products or services – which means better targeting, faster results, and measurable ROI. At Digital Influence, we make sure your ad spend is working hard to generate real leads and business outcomes, not just clicks.

Your free strategy call is a 15-minute conversation designed to uncover how your business can win with digital marketing. We’ll ask a few key questions about your goals and challenges, and offer insight into how we can help. No pressure, just a helpful chat to see if we’re the right fit.

Most likely, yes. We’ve partnered with businesses across industries – from hospitality and trades to professional services, ecommerce, and beyond. What matters most is your mindset. We work best with businesses that are ready to grow and want a strategic partner to get there.

Our services are tailored to each business, so pricing depends on your goals and the scope of work. We focus on delivering real results and clear value with every partnership. It all starts with a free strategy call to understand where you’re at and what you need to grow.

 It really comes down to your business goals and the type of work we’re doing. Paid ads can often drive results quickly, sometimes within a few weeks. Strategies like SEO and social media content take longer to build momentum, but the long-term payoff is worth it. From the start, we focus on both quick wins and long-term growth, and we’ll always keep you in the loop with clear reporting.