Be found using local SEO strategies
At Digital Influence, we recognise the power of Local SEO in connecting your business with the community around you. If you’re not optimising for local search, you’re missing out on a significant number of potential customers. Utilising tools like Google Business Profile (GBP), we can enhance your visibility in local search results, making it easier for customers nearby to find and engage with your business.
Connect your business with the community around you
If you’re not optimising for local search, you’re missing out on a significant number of potential customers.
Be found by local customers
Attract new customers actively searching for businesses like yours in their area
Drive more local foot traffic and enquiries
Encouraging customers to visit your physical location, call or visit your website to lead to sales
Understand your local market
Gain valuable insights into customer behaviour and preferences while better understanding competition
Dominate your local market
Establish a strong online presence in your community to gain a competitive edge.
What is Local SEO?
Local SEO (Search Engine Optimisation) focuses on improving your online visibility for local searches. By optimising your Google Business Profile, you enhance your presence on Google Maps and in local search results. This involves accurately and consistently listing your business information, and keeping it updated and optimised.
A well-optimised GBP listing is a critical step in driving more local foot traffic, enquiries, and sales.
Kaiser Brew Garden's Local SEO transformation
Before The Strategy
After Strategy Execution
How we create and implement your Local SEO strategy
Our Local SEO service is a strategic blend of technical optimisation, local content creation, and targeted outreach, all designed to ensure that your business stands out in local search results. With Digital Influence, you gain a partner who not only enhances your local online presence but also helps you capture the local market effectively.
Complete a local market analysis
We'll evaluate your current local online presence, get an understanding of your market's unique attributes, and pinpoint key opportunities for being seen locally. This involves your Google Business Profile, benchmarking local competitors and identifying a local SEO strategy to best advantage your business.
Optimise your local listings
Managing local SEO is a bit like keeping your storefront clean. In that sense, we'll ensure that your business information is accurate, consistent, and fully optimised across all relevant local directories. This includes Google reviews and monitoring where people are talking about your business on other platforms.
Then create targeted Local SEO tactics
We'll continue to work on continued local SEO strategies that are tailored to your business goals and circumstances. We'll add keywords, create locally relevant content and engage with the online community around your business to continue to build your local online reputation and keep you easily found to keep customers coming to your business.
FAQs about Local SEO
Local SEO is the process of optimising your online presence to attract more business from relevant local searches. It’s crucial for any business with a physical location or that serves a specific geographic area. Effective Local SEO increases your visibility in local search results, making it easier for potential customers to discover your business, which can lead to increased foot traffic, higher conversion rates, and enhanced local brand recognition.
We can enhance your local online visibility by optimising your Google Business Profile and ensuring your business information is consistent and accurate across all local listings. We employ targeted local keywords, manage your online reviews, and create locally relevant content. This comprehensive approach not only boosts your search engine rankings for local queries but also improves user engagement with your business online.
Absolutely, Local SEO can also benefit service-area businesses or those without a physical storefront. By targeting specific geographic areas where you offer your services, Local SEO helps increase your visibility to potential customers in those areas, enhancing your chances of being contacted for your services, even if you don’t have a physical location
We track and measure the success of our Local SEO efforts using various metrics, including improvements in local search rankings, increased visibility in local search results, growth in website traffic from local searches, and enhanced visibility on Google Maps. We also monitor the volume of local enquiries, calls, and, where applicable, foot traffic, to provide a comprehensive view of how our Local SEO strategies are benefiting your business.
The timeframe to see results from Local SEO can vary, but typically, businesses start to notice significant improvements within 3-6 months of consistent Local SEO activity. However, Local SEO is an ongoing effort, and continuous optimisation is key to maintaining and improving your local search presence, especially as search engines frequently update their algorithms and local market dynamics evolve.
We know you'll have more questions…
View our Marketing Tips page to better understand and implement Local SEO strategies for your business.
Book a free strategy chat!
Client feedback
“We really like working with Digital Influence because it takes the stress out of it. If you own or run a business and feel overwhelmed, I’d definitely recommend Digital Influence to help with all of your marketing”
“The team at Digital Influence is so supportive, knowledgable, professional, and they know their industry! We would definitely recommend them to others”
“Their knowledge on how digital media works, it really is so beneficial to your business. I couldn’t recommend them any more.”
“With Digital Influence we just found that they are really easy to work with, they understood our brand well and what we were trying to achieve with getting our message out there, what we do with our food and how we’re a little bit different.”
“They listen to our ideas but also execute them even better. I would absolutely recommend Digital Influence to other businesses out there who are in need and help with things they are not experts in. Definitely hit up the team at Digital Influence”
By partnering with industry leaders, we ensure seamless integration and optimal performance.
