They highlight the importance of understanding that no two businesses are the same, uncovering hidden opportunities, and leveraging competitive analysis to stand out. Bronte explains how focusing on what you do best and refining your audience insights can drive better results, while small changes—like optimising your Google Business Profile or simplifying your website navigation—can make a big impact.
Scott and Bronte emphasise the power of a strategy-first approach, helping businesses tie their marketing tactics to an overarching plan for success. They also discuss the value of identifying profitable customers, communicating a clear value proposition, and letting go of what doesn’t serve your business. Whether you’re starting fresh in 2025 or refining your current marketing efforts, this episode is packed with practical takeaways to help you win in the new year. Tune in now to gain insights that can drive meaningful growth for your business!
