Scott gets Michael to share his knowledge and experience in marketing, technology, education, and business mentoring. They also give valuable insights and practical advice for navigating the ever-evolving landscape of marketing in the digital age.
Here’s what you will discover in this episode of the Marketing 4 Business Podcast…
- Ogilvy’s Influence: Inspired by Ogilvy’s scientific advertising approach, Michael’s journey began as an advertising cadet at the New Zealand Herald.
- Relentless Focus: Michael spearheaded the successful launch of New Zealand’s first glossy computer journal, Interface, attracting major advertisers.
- Market Research for Growth: Understanding consumer behavior and thorough audience research are pivotal for crafting messages that resonate with customers.
- Data-Driven Decisions: Michael emphasizes the transformative power of data-driven marketing in today’s digital age.
- Authentic Brand Experiences: In a world where traditional advertising falls short, Michael stresses the need for engaging brand experiences.
- Embracing AI and Technology: Scott encourages students to embrace AI as an essential skill for future careers.
- Communication Skills: Developing communication skills, particularly public speaking, is vital for professional growth.
- Business Mentoring and Startups: Michael actively mentors businesses and startups, using his marketing expertise to guide various ventures.
- Marketing in Tough Times: Michael advises against cutting marketing during economic challenges based on the positive outcomes observed during the 2008 recession.
- Balancing Growth and Profitability: Michael stresses nurturing both top-line growth and bottom-line profitability for a successful business approach.
