Here’s what you’ll learn in this Marketing 4 Business Podcast episode:
Whiskey, Storytelling, and Career Transitions:
– The art of selling whiskey through storytelling and personal connections.
– Insights into Dave’s career shift from whiskey sales to business banking.
Financial Stress in Small Businesses:
– Challenges faced by SMBs in securing finance and the importance of looking beyond numbers.
– The consistent nature of financial issues across business scales.
LinkedIn for Personal Brand and Business:
– How strategic use of LinkedIn can lead to professional opportunities and recognition.
– The value of personal branding in networking and business growth.
Consistency in Marketing and Funding Gap:
– The significance of consistency in marketing and learning from paid advertising.
– Identifying market gaps between venture capital and private equity.
Imposter Syndrome and Pitfalls in Business:
– Dealing with imposter syndrome and the real value of an MBA.
– Emphasising cash flow and client relationships over elaborate business plans.
Tips for Funding and Acquiring Businesses:
– The risks of leveraging personal assets for business funding.
– Five key steps for successful business funding or acquisitions.
