Here’s what you’ll learn in this Marketing 4 Business Podcast episode:
– Understanding consumer behaviour: Scott recommends ‘Predictably Irrational’ by Dan Ariely to understand how customers make purchasing decisions and how to leverage this in marketing strategies.
– Adapting to technology advancements: Drawing from ‘The Innovator’s Dilemma’ by Clayton M. Christensen, Scott highlights the importance of staying abreast of technological changes to stay competitive.
– Building a personal brand: Insights from Gary Vaynerchuk’s ‘Crushing It!’ are shared to illustrate the importance of personal branding and social media engagement.
– Building resilience: Based on ‘Atomic Habits’ by James Clear, Scott discusses the importance of resilience and adaptability in business.
– Crafting a compelling narrative: Scott highlights ‘Building a Story Brand’ by Donald Miller as a resource to create a compelling brand story that connects with customers.
– Mastering the art of persuasion: From Robert Cialdini’s ‘Influence: The Psychology of Persuasion’, Scott explains the significance of understanding persuasion techniques in marketing.
