Here’s what you will discover in this Marketing 4 Business Podcast episode.
Lesson 1: Be Yourself, Always – Scott shares two important things he learned early in his business and marketing life that have allowed him to stay relevant after 24 years in the industry.
Lesson 2: Engage with Your Audience on a Personal Level – Scott unpacks Gary’s $1.80 engagement strategy to grow your social media following and a method he has been using called CPR.
Lesson 3: Utilise All Platforms – Here, you will get a no-BS view of why you should be using these media platforms rather than them using you. Business owners, you must listen to this because there’s never been a better time to market your business.
Lesson 4: Consistent Content Creation – This a great lesson, but what makes it better is Scott shares his Video Influence Content Framework. This is pure gold.
Lesson 5: Leveraging Video Marketing – This lesson is brutal and could be a little confronting if you are easily offended. You’ve been warned. Listen at your own risk.
Lesson 6: Stay Ahead of the Trends – Why you must stay ahead of the trends and what happens when you do. Scott shares a great story of what happened after attending the Traffic & Conversion Summit in San Diego. If you like making money, listen to lesson 6 twice.
Lesson 7: Embrace Failure and Learn – As a young person growing up, we weren’t taught to fail. In fact, failure was kind seen as a weakness. Scott shares a great story about why marketing fails at the weakest link and how to turn a failure into a marketing success.
Lesson 8: Experiment and Innovate – To finish part 1, Scott shares why he believes you must be prepared to give things a go and let the marketplace tell you who is right and who is wrong.
Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights.
