This episode covers:
The Unexpected Beginning
– Doug’s accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneur
Starting More FM
– The acquisition of More FM frequency and promoting staff engagement
Unique Business Approaches
– Doug’s shift to a flexible management style and commission-based revenue plans
Creating a Legacy
– The significance of reliable branding and adapting sales methods to the evolving media landscape
This Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning
