Here’s what you’ll discover:
1. Common Theme 1 – Lack of Performance Measurement: Many businesses invest in various marketing platforms but often fail to measure their performance effectively. This lack of strategic measurement can lead to wasted resources on underperforming campaigns.
2. Common Theme 2 – Avoiding Mismatch in Market, Message, Media: To succeed, the triple M’s of marketing (Market, Message, Media) must align. Scott provides examples of audience targeting mistakes made by some digital marketing agencies and how to rectify them.
3. Common Theme 3 – Past Marketing Failures: Past marketing failures can deter businesses from further investment. A case study illustrates how a lack of strategy and measurement led to marketing cessation.
Scott also shares actionable advice to seize the marketing opportunity:
1. Marketing Opportunity 1 – Implement Strategy-First Thinking: A well-designed strategy is the foundation of successful marketing, guiding businesses towards winning tactics and desired results.
2. Marketing Opportunity 2 – How to get clarity on Market, Message, and Media: Understand your market, create a compelling message, and select the right platforms for reaching your audience. Balancing these aspects ensures relevancy, trust, and increased sales.
3. Marketing Opportunity 3 – Track and Measure Performance: Measuring and testing your advertising can significantly boost your business. This simple act puts you ahead of the majority of businesses.
Prepare to elevate your marketing game and seize growth opportunities. Remember, there’s always room for business growth, whether in challenging economic times or prosperous ones.
