From selling peace of mind as a plumber to delivering clarity and confidence as a lawyer, Scott breaks down how reframing your offerings can create more meaningful connections and drive sales.
Through engaging examples like Cadbury’s “Thank You Roses” and “What to Bring When You’re Told to Bring Nothing” campaigns, Scott illustrates the power of attaching strong messages and emotional connections to your products. He also shares actionable strategies to help businesses market aspirations, convenience, and identity, ensuring they stand out in competitive markets.
