Here’s what you’ll learn in this Marketing 4 Business Podcast episode:
– Content as a Growth Lever: Discover how freely sharing knowledge and insights can significantly foster business development and client acquisition.
– Audience Engagement: Learn the importance of understanding your audience’s engagement patterns – whether they prefer a single impactful piece of content or multiple pieces to build trust.
– Consistency & Visibility: Gain insights on the necessity of regular content release for lead generation and the risks associated with disrupting this flow.
– Multi-Platform Strategy: Explore how to maximise reach by repurposing content across different platforms and the benefits of team participation in content creation.
– Overcoming Psychological Barriers: Understand the common hurdles in content creation, from self-doubt to maintaining motivation, and strategies to overcome them.
