How House of Travel Strengthened Brand Identity and Boosted Engagement with Short-Form Video

The problem

House of Travel Christchurch City wanted to refresh its brand while maintaining the strength of its well-established reputation. The challenge was to create a more modern and engaging identity across digital platforms while distinguishing itself from other House of Travel branches.

A Fresh Approach to Social & Video Content

Digital Influence introduced strategic enhancements to House of Travel’s content, ensuring a cohesive and engaging digital presence.

We delivered:

  • Social Media Strategy – A refined content plan that blended brand storytelling with vibrant, modern visuals.
  • Short-Form Video Focus – Created engaging video content to showcase the expertise and personalities of the House of Travel team.
  • Instagram Optimisation – Curated the Instagram grid as a digital landing space, making the brand more interactive and informative.

The Results

  • Increased engagement through short-form video content, outperforming traditional static posts by 150%.
  • A cohesive, visually appealing social presence that reinforces House of Travel’s authority in the travel industry.
  • Stronger brand recognition and a more interactive experience for potential customers.

The Takeaway

By refining its content strategy and introducing dynamic short-form video, House of Travel Christchurch City successfully enhanced its online presence. The revitalised approach strengthened its brand identity, engaged its audience more effectively, and positioned the business as a top travel provider in the region.

We started working with Olivia, Scott and the team in developing our social media presence for House of Travel Christchurch City in September. It has been a great start – the team are so approachable, knowledgeable and a delight to work with.

Victoria Wales
House of Travel

Success in digital marketing starts with the right partner.

Schedule a free strategy call and let’s chat about how we can help your business grow.

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