A Full-Service Marketing Partnership
As Annabel’s marketing partner, we took full ownership of their marketing strategy, allowing Annabel and her team to focus on what they do best—providing top-quality early childhood education.
Our approach included:
- Targeted Social Media Advertising – Creating and managing ad campaigns that reached local parents actively looking for childcare.
- SEO & Google Advertising – Optimising their online presence to ensure they were showing up for parents searching for childcare options in their area.
- Content Marketing & Community Engagement – Sharing success stories, testimonials, and updates to build trust and credibility.
- Website & Landing Page Optimisation – Ensuring a seamless experience for parents looking to book tours and make enquiries.
A Results-Driven Approach
Rather than just focusing on visibility, our strategy was designed to convert enquiries into enrolments by driving real engagement and interest in Annabel’s Educare.
The Results
- Avonhead is now at 101% capacity for their 4-hour sessions and 93% for their 6-hour sessions—well beyond the initial 80% goal.
- Annabel attributes this success directly to the marketing strategy we implemented.
- Annabel’s Educare continues to grow with confidence, knowing their marketing is handled.
The Takeaway
This case study proves that the right marketing strategy can completely transform a business. By taking a targeted, full-funnel approach, we helped Annabel’s Educare go from struggling with occupancy to exceeding capacity.
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