The Solution.
We started running static and feed ads through Facebook with a broad target. The opportunity to show off what the client was able to provide to potential customers by using a video formula “Here’s what I offer” approach. We looked into people’s fear of covid impacts and focused on a target audience within an age group and common interest.
The Results.
By having a clear and effective solution, the results were a true reflection of the significance our strategy had on this campaign. Video formula was used and mapped out a ‘where you can win’ strategy, focused on a target audience, used video to output a clear message to create a connection and transparency with the target audience. Which in turn had a breakthrough with increased facebook comments, questions being asked around Ute finance.
3.2 million video views
24,000 people viewed the whole video
3 step video formula
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