The Solution
We designed and launched a Birthday Bot campaign targeting people in the month of their birthday. Using Facebook ads, we offered a free pizza to select audiences based on age, demographics, and location within a certain radius of the restaurant.
This strategy allowed us to:
- Capture names and emails to build Kaiser’s messenger database.
- Track key metrics, including opt-in rates, redemption rates, and total spend beyond the free pizza.
- Measure customer spending by recording redemption times and manually entering sales data into a live sheet.
The Results
The Birthday Bot campaign successfully drove foot traffic, built brand awareness, and generated measurable revenue:
- 960 people redeemed their birthday offer
- 16.46% redemption rate
- $55,235 in tracked sales
- $57.54 average spend per customer beyond the free pizza
Kaiser Brew Garden now has a messenger database of 7,592 people, providing a valuable audience for future marketing campaigns. With a positive ROAS every month, this strategy continues to bring in new customers and increase sales.
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