The Solution
To align with shifting consumer values, we partnered with Trees That Count to launch the ‘Chip in with NOVUS’ campaign. This initiative positioned Novus as a socially responsible brand, allowing customers to contribute to a greener future—every windscreen repair or replacement resulted in a donation towards planting native trees across New Zealand.
The campaign launched on August 1st and was executed through a multi-channel strategy, including:
- TV commercials and radio advertising to build awareness
- Google Ads & SEO to drive online traffic and visibility
- Facebook campaigns to engage and grow an online community
- Sponsored content on Stuff & Newshub to reinforce brand credibility
The Results
The campaign successfully influenced consumer behaviour and delivered exceptional results:
- 1,900% increase in website booking enquiries
- 350% boost in post engagement rates
- 101.02% organic traffic growth
- Over 4,835 native trees donated
Despite Auckland entering its longest lockdown just two weeks after launch, the campaign continued to drive record-breaking website traffic, social engagement, and conversions, solidifying NOVUS Glass as a brand that consumers actively choose for both quality service and sustainability.
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