A Strategic Content-First Approach
As The Loft Bar’s marketing partner, Digital Influence worked alongside Commonsensical, who led the branding and website build. Our role focused on developing and executing an organic content marketing strategy to build excitement, drive engagement, and establish the bar as a go-to destination in Christchurch.
We delivered:
- Social Media Content Strategy – A structured content plan designed to generate awareness and engagement.
- Short-Form Video Content – Street-style interviews and behind-the-scenes footage to create a buzz before launch.
- Photography & Visual Content – High-quality images showcasing the venue, menu, and experience.
- Engagement & Community Building – Consistently interacting with the audience to establish an active social presence.
Driving Organic Growth Without Paid Ads
To maximise reach and impact, we leveraged:
- Pre-Launch Teasers & Hype Content – Engaging visuals and video content to build anticipation.
- Reels & Stories – Prioritising video content to boost organic reach and audience engagement.
- Local Community Involvement – Encouraging user-generated content and engaging with Christchurch locals.
The Results
- 0 to 745 organic followers in just over a month—without any paid advertising.
- High engagement on video content, increasing brand awareness and reach.
- A strong and engaged community before launch, setting the bar up for long-term success.
The Takeaway
The Loft Bar’s success shows that organic social growth is possible with the right content strategy. By focusing on authentic storytelling, video-first content, and community engagement, we helped establish The Loft Bar as a must-visit venue in Christchurch—before they even opened their doors.
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