The Solution
We optimised the Tradestaff Workwear website by implementing custom coding that ensured the Afterpay payment option was clearly displayed on all product pages, directly under the listed price. This eliminated any confusion, making it easier for customers to see and take advantage of flexible payment options before reaching checkout.
The Results
By improving visibility and enhancing the customer shopping experience, Tradestaff Workwear saw a significant increase in Afterpay transactions:
- 36 orders processed via Afterpay in June
- 90 orders processed via Afterpay in July
- 111% increase in Afterpay-driven sales, achieving their highest monthly sales in six months
This simple yet impactful change improved customer confidence, increased conversions, and contributed directly to revenue growth.
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