At Digital Influence, we’re always exploring the latest strategies to drive success for our clients. In our recent episode of the Marketing 4 Business Podcast, we asked our team what’s working best for our clients right now. We gathered insights from various experts within our team to provide you with actionable tactics that can boost your business performance. Here’s an in-depth look at the strategies that are delivering results today.
1. Email Marketing
Email marketing continues to be a powerful tool for nurturing leads and driving sales. Our Social Media Coordinator, Rachel, shared some valuable tips:
- Clean Your List: Regularly removing bounced and low-quality email addresses improves your overall engagement rates. By ensuring only valid and active contacts remain, your emails are more likely to be opened and acted upon.
- Engage Smaller Groups: Sending emails to smaller, more engaged segments can lead to better interaction and higher sales. Personalised and targeted emails resonate more with your audience, making your communication more effective.
- Consistent Communication: Maintaining regular contact with your audience helps build and nurture relationships. Consistent emails keep your brand top-of-mind and help you stay connected with your customers.
- Segmentation: Targeting active subscribers based on their engagement history ensures that you’re sending relevant content to those most interested. This approach can significantly increase your open and click-through rates. You can do this on most email marketing platforms by building a personalised segment (see screenshot below).
2. Facebook Advertising
Facebook advertising remains an effective channel for reaching your target audience. Here’s what our Marketing Partner Strategist, Olivia, found works best:
- Optimise Placements: Analysing ad placements and reducing spend on underperforming ones can save you money and improve ROI. Utilise the Metasuite analytics to identify the best-performing placements.
- Engage with Lead Forms: Using lead forms that ask qualifying questions helps ensure you’re capturing high-quality leads. More detailed forms can provide better insights and improve lead quality.
- Custom Thank You Pages: Having a confirmation URL to better track conversions. This allows you to measure the effectiveness of your campaigns more accurately and understand which ads are driving the most valuable actions.
3. Video Marketing
Video marketing is another powerful tool that can boost engagement and conversions. Here are some of our teams top tips:
- Leverage iPhone Videos: Authentic, iPhone-shot videos often perform better than professional ones. They feel more genuine and relatable, which can increase viewer engagement.
- Showcase Your Team: Featuring team members and business owners in videos boosts trust and humanises your brand. This personal touch can lead to higher engagement and better conversion rates. For example, our clients Abby and Cam love jumping into the videos for their business Fowler Homes Christchurch North (see screenshots below) and they have seen awesome results from doing so.
- Think Outside the Box: Creating unique, memorable content that provides value and insights can set you apart from competitors. Whether it’s educational, entertaining, or inspirational, distinctive content is more likely to be shared and remembered.
4. Google Advertising
Google advertising is a great way to reach potential customers actively searching for your products or services. Here’s what our Digital Marketing Advertising Assistant, Jonte, suggested to make the most of it:
- Research and Plan: Conducting thorough keyword research and creating a solid ad plan are crucial for success. Knowing which keywords to target and how to structure your campaigns can significantly improve performance.
- Negative Keywords: Using negative keywords helps avoid irrelevant traffic and focuses your budget on potential customers. This strategy ensures your ads are seen by the right audience.
- Split Testing: Continuously testing and measuring ad performance helps you optimise and refine your campaigns. By experimenting with different ads and strategies, you can identify what works best and maximise ROI.
5. SEO (Search Engine Optimisation)
SEO is essential for improving your website’s visibility in search engine results. Here are some of the key tactics our Google SEO & Ad Specialist, Dean, recommended:
- User Experience: Ensuring your website is mobile-optimised and offers a great user experience is essential. Google prioritises sites that are mobile-friendly and easy to navigate.
- Local Directories: Keeping your business information consistent across local directories helps improve your local SEO. Accurate listings can enhance your visibility in local search results.
- Google Business Profile: Regularly updating your profile with current information and photos keeps it active and relevant. An up-to-date Google Business Profile can significantly boost your local search rankings (see examples below).
6. LinkedIn Marketing
LinkedIn is a powerful platform for B2B marketing and thought leadership. Here’s how our Founder, Scott, recommends to make the most of it:
- Share Your Expertise: Publishing thought leadership content on LinkedIn can generate leads and establish your authority. Sharing your knowledge and insights positions you as an industry leader. For example, Scott frequently shares educational short-form video content on his LinkedIn, demonstrating his expertise and engaging with his network (see screenshot below).
- Engage with the Community: Interacting with your network and sharing valuable insights fosters connections and opportunities. Building relationships on LinkedIn can lead to meaningful business engagements.
Conclusion
In conclusion, implementing these strategies can significantly enhance your marketing efforts and drive success for your business. Email marketing, Facebook advertising, video marketing, Google advertising, SEO, and LinkedIn marketing are all proving to be highly effective for our clients. By adopting these tactics, you can improve engagement, increase conversions, and achieve your business goals. If you want to learn more about each of these strategies, listen to the full Marketing 4 Business Podcast episode “What’s Working Right Now In Digital Marketing” here.
